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Lily Owen

Well experienced as a freelance journalist and copywriter, my creative journey began alongside studying a BA (Hons) English Literature degree at the University of Leeds. From Staff Writer and Editor roles at a number of UK magazines to now working in-house for First Choice holidays, I have pursued a love of content creation wherever I go.

Brands I've worked with...

First Choice (TUI) | The Edge (University of Leeds | Plum Guide

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First Choice webpages

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Lakes and Mountains Holidays 2025 / 2026 | FirstChoice.co.uk

You’ve got a sturdy pair of Salomons and actually use them for hiking 👏 What a place to start. This page is so anti Gorpcore it’s not even a joke. All these trips are about wearing your best weatherproof items, just the way the Gore-Tex gods intended.   From run clubs and wild swimming Sundays to lunch break coffee walks, the great outdoors and wholesome activities are so in. Plus, footpaths are FREE! No one can argue the fresh air feels good and the views are always worth it. Think snow-capped...

Golf Holidays & Golfing Breaks 2025 | FirstChoice.co.uk

For some people, spontaneously practising your golf swing in the middle of the room is a new ick unlocked. Not for you. God forbid a girl has a hobby. What’s not to love about sunny days on the green, hitting balls on some of the world’s most stunning courses? Well, we get it – we’ve got a whole page for you that’s full of the best places to putt away. Whether you’re a golf boyfriend and girlfriend, the next PGA pro, or just a supporting partner/friend that finally accepts them for who they are and has given into a group trip, scroll down for the good stuff…

Green Flag Holidays | FirstChoice.co.uk

Meet our Insiders Our Insiders are just as picky as you are, in the best way possible – they know exactly what they like in a trip. So, if you’ve not found your green flag on this page, take a look at theirs to see if your travel type’s a match.  Check out our Insiders Hub to get the tea on their trips Meet our Insiders Our Insiders are just as picky as you are, in the best way possible – they know exactly what they like in a trip. So, if you’ve not found your green flag on this page, take a lo...

Wonky Holidays | FirstChoice.co.uk

If you’re one to dodge the school summer holiday crowds, you’ve probably already heard of the shoulder-season hack. They’re not quite as obvious as your winter sun picks. Spring and autumn in the UK can still be pretty pleasant and, especially in April, everyone’s hopes are up for an early summer – that’s where you swoop in. Or, for a lil extended summer, October’s got the perk of retaining the summer heat. Odd durations might be a new one for you, though… Travelling Saturday to Saturday or Satu...

Better Boys Trips | FirstChoice.co.uk

Picture a lads’ holiday… bet one thing comes to mind, right? It’s giving the Maga strip, rounds of odds and tattoos you’ll probably regret. No shade to the pints, partying and poor decisions, sometimes they really can hit the spot,  but can we really say they’re at the top of every guy’s list for every trip? Probs not. So, why is there still so much pressure to go hard or go home? Maybe you want to do a sunrise hike as well as sambuca shots, or just swap out DnB altogether for IDK, maybe a class...

Why Pick First Choice | About First Choice

If you’re getting a bit of déjà vu, you might recognise us from our old high-street era in the 90s and 00s, then we joined up with TUI in 2007 and today, we’re just a travel company doing our own thing. We saw how travel trends were changing, so we changed too. Hybrid working means we can move around more and even with the cozzy livs crisis, holidays are still a priority (bosses and bank balances permitting). It’s important stuff – where to go, what to do, how much to spend. So, it’s time to get picky. Picky means making better choices, curating your trip and having a say on all the details, right down to white bedding and Nespresso coffee in your room.

First Choice Insiders | FirstChoice.co.uk

We’ve partnered with an amazing group of travel creators to launch the First Choice Insiders programme. Getting all the on-the-ground information and inspiration you’re after when you’re searching for a holiday can be a lot – and that’s where our Insiders come in… They pick the trips they really want to go on and bring all the details back to you – videos, pics and loads of local recs – on social and here on our website. You can go along on those journeys with them, and see what hits the spot for you. They’re all set to be your eyes and ears on the ground – bringing you that ‘you had to be there’ expertise you won’t get anywhere else.

First Choice Flex | FirstChoice.co.uk

Like when your fave band’s reunion tour is announced and clashes with your holiday, or your sister goes into labour early even though she’s always late for everything. It’s almost like the world doesn’t know you’re meant to be going on holiday… The FOMO is real and sometimes, the trip you really want just has to wait. So, meet First Choice Flex. Add Flex when you book your holiday package (just so you know, you can’t add it on after) and you’ll be all set to be spontaneous.

First Choice Inspire blog content

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72 Hours in Copenhagen | Inspire | FirstChoice.co.uk

Copenhagen is THE city break to be on right now, according to my Insta feed anyway… After a spontaneous festive long weekend in the Danish capital, though, I can confirm it’s true.   I’m always one for a bit of winter sun to escape the UK’s rubbish weather, but this year I fancied something to get me in the spirit. Plus, I’ve had a few friends go to Copenhagen recently and they absolutely raved about it. So, with limited AL left, here’s what I got up to in just 72 hours…  Technically, we flew on...

The Wellness Traveller’s Guide to a Balanced New Year | Inspire | FirstChoice.co.uk

New Year’s resolutions have become a bit of a fad… Who wants to stop eating chocolate? Not us. They shouldn’t be about punishing yourself, the whole ‘New Year, new me’ vibe is about things that will make your life better! So, time to transform this year’s resolutions with ✨ wellness travel ✨   Resolutions = habit-building, and when it comes to prioritising your wellbeing, that can only be a good thing. Travel can reduce stress and improve happiness, turning those Jan blues into pure jet-setting...

Going Flight Free for World Environment Day | Inspire | FirstChoice.co.uk

In the build up to World Environment Day, we’re shining the spotlight on our partners in 💚 flight-free 💚 adventure, Byway.   Byway has released its 2025 impact report and is celebrating five whole years in the biz 🎉 Since 2020, Byway travellers have saved 2,220 tonnes of CO2e (AKA carbon dioxide equivalent, recognising both carbon and other harmful greenhouse gases) with 7,265 flight-free trips booked. 55% of that CO2e was saved in just the last year, which means one thing… Going flight free is...

72 Hours in Santiago de Compostela | Inspire | FirstChoice.co.uk

Santiago de Compostela is a small city in Galicia in the north of Spain and I spent three days there ona city break. Turns out, it’s just too good to gatekeep… You might recognise the name of the place because it’s the final destination and chequered flag of the famous Camino de Santiago pilgrimage. But it’s so much more than that. Whether you fancy taking on the challenge of a trek or not, this is a real Spanish secret, worthy of a city break in its own right.  Disclaimer – I didn’t walk here....

Cheat Code Unlocked – Solo Travel | Inspire | FirstChoice.co.uk

If you’ve been romanticising your first solo adventure but don’t know where to start or just need another excuse to go away again, our next cheat code is all yours 📣 Enter your solo travel era with a full-on backpacker situation or single stay at a five-star hotel. You thought there was only one way to do it, right? Race Across the World vibes or nothing. But no… A holiday for one means you pick the budget, you pick the place, and (guess what?) YOU pick what you want to do. Permission to be comp...

From Runway to Reality – Luxe Travel Picks Inspired by the Met Gala | Inspire | FirstChoice.co.uk

“Florals? In spring? Groundbreaking.” That was sooo 2024… This year’s Met Gala is coming up on the 5th of May and you probably won’t be seeing many petals because, category is 🥁 ‘Superfine: Tailoring Black Style’. It’s the first Costume Institute exhibition since 2003 to focus exclusively on menswear and takes the Black dandy as its subject, looking at the importance of style in the formation of Black identities.   So, the dress code is ‘Tailored for You’. But hold up Anna Wintour, that sounds f...

Best destinations for LGBTQ+ travel | Inspire | FirstChoice.co.uk

Travel is all about letting go of life’s stresses, finding yourself and having fun, right? Unfortunately, the reality is that picking a place to do all this is a lot harder for the LGBTQ+ community right now. It takes a lot more research into where to visit, where to stay and where to go out to pick your next destination – one that slays at self-expression and celebrates you for being you 🌈  So, whether you’re a member of the LGBTQ+ community or an ally, we’ve shortlisted some of the best places...

Sport & Physical Activity blogs and press releases

Roller Skiing at Brownlee - No Snow, No Problem!

Want to ski like an Olympian? Leeds’ Brownlee Centre plays host to the Yorkshire Dales Cross Country Ski Club for their weekly Roller Skiing sessions! With the Beijing Winter Olympics now underway – and snow and ice slightly lacking in the UK – you can still get in the spirit here at the Brownlee Centre. Instructors from the Yorkshire Dales Cross Country Ski Club can teach you all you need to know about roller skiing. Cross country skiing on tarmac – all year round!

Plum Guide merchandising copy

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